Picking a niche is easy, being known for it isn't.
In 90 days the market treats your niche as real: content that ranks, AI assistants that cite you, a brand buyers recognize.
30 minutes a week from you: async approvals, no status calls, you take meetings and close deals.
Day 1 quick wins · Day 5 first article live · Day 10 AI citations landing
Exclusivity
Every niche has one slot.
Someone will claim it.
We work with one agency per niche per geography. Once FinTech US mid-market is taken, that slot is closed until the engagement ends. No exceptions, no waiting list.
We'd rather turn down the work than run the same system for two agencies competing in the same market.
We confirm niche availability before kickoff. If the slot is taken, you get a full refund the same day.
Buy it like you'd buy software.
No sales gauntlet. No "let's jump on a call." Just the work.
Start Niche Authority.
Pick one niche, or test several in parallel. Full price per niche, no discount, no contract.
Brief us in 15 minutes.
One form. The answers we need to build your niche strategy.
Day 5: niche validated, first article live.
You see the data and green-light the pick. No two-week pause while we write a single article. If the data doesn't hold up, we pivot before week 2.
We ship. You post.
Finished content is ready to land directly on your website and LinkedIn. Approvals are optional. Review if you want, skip if you're busy.
Day 45, you decide.
Off track? Cancel before month 3 bills. Keep everything built so far.
Generalist marketing doesn't compound.
Content without compounding
“We published 50 AI-generated blog posts. Impressions, plenty. Traffic, some. Qualified leads, zero.” Search and AI reward depth in one domain, not breadth across many. Volume without niche depth competes with everyone and stands out to no one.
Rankings without recognition
“We rank for ten industries. We dominate in none of them.” CTOs now ask ChatGPT before they ask Google. If LLMs don't cite you in your vertical, a growing share of buyers never sees you, even when your SEO is technically winning.
Who's behind this
I'm Peter. I was head of marketing at Brainhub. Since then, 15 agencies between $5M and $100M in revenue have hired 100Signals for the same work from the outside. Client names are under NDA; references available on request.
This page is the system I'd run if I were still inside one of them.
One niche. Total depth.
Authority isn't content marketing. It's compounding depth.
Built for AI, not just Google
LLMs pull from authority signals: citations, structured data, topic depth. We optimize for both search and AI retrieval.
One niche, total depth
21 articles isn't 21 random posts. It's a semantic map of your entire vertical: every question a buyer asks, answered by your agency.
Buyers check on you. Authority is what they find.
The actual humans who sign, the CTO, the VP Engineering, the head of platform, check on you before replying. Authority is what they find. The 200 to 500 accounts you care about see a coherent vertical expert, not a generalist agency.
90 days. Everything listed below.
The Niche Proof Map
The Niche Proof Map is one page. It lists every asset we built: articles ranking, AI assistants naming you, target accounts engaging, buying-committee members who recognize the founder. Not a deck. Not a dashboard. The thing you forward when a prospect asks "are you actually known in this niche."
AI Citation Guarantee
If the agreed niche query does not name your agency in ChatGPT, Perplexity, or Claude within 90 days, the next month is on us.
Cancel before month 3 bills at the day-45 checkpoint. Keep every article, page, and playbook we've built. No lock-in, ever.
Honest about who this is for.
Right for you if
- + You've grown on referrals and need a system beyond word-of-mouth.
- + You're ready to commit to one niche.
- + You have 6+ months of runway.
- + You want to own every asset we build.
Not right for you if
- − You already dominate your niche.
- − You need leads this month. This is a 90-day build, not a campaign.
- − You want to stay a generalist.
- − Under 50 people or under $3M revenue: start with the free Scan.
Not sure which niche?
Run two. Let the market pick.
Most founders don't want a research report that says "this niche looks promising." They want to see what actually works. Run Niche Authority on your top 2–3 niches in parallel, $3,500/mo each. In 90 days, one will pull ahead: more traffic, stronger AI citations, higher engagement from target buyers. Scale the winner with Lead Generation.
01 · Three bets
Pick two or three niches where your track record gives you an edge. We run the same Niche Authority program on each, in parallel.
02 · Market answers
Real articles. Real rankings. Real AI citations. Real engagement from target accounts. Not a consultant's opinion. Traction.
03 · Scale the winner
Day 90, we deliver a cross-niche comparison. Scale the winner to Lead Generation. Every dollar on the others produced assets you keep.
$3,500/mo per niche, per month. A single Lead Generation engagement on the wrong niche costs $21,000 with nothing to show for it. Two Niche Authority bets cost less, and both produce assets you keep either way.
The 45-day checkpoint
At day 45 we sit down with what we said would be true and what is. If the niche is wrong, we pivot. If the work isn't landing, we adjust. If you want out, you walk with everything built so far.
Engineers manage projects this way. So do we.
Can I…?
Can I run two niches at once and pick the winner?
Yes. About half our clients run two.
Can I switch verticals if we get it wrong?
At the 45-day checkpoint, yes. With everything built so far.
Can I walk away at 90 days and still use what we built?
Yes. The assets are yours. They keep ranking and citing whether we work together or not.
Can I see what the writing actually reads like?
Yes. We'll send samples in the niche before any pricing conversation.
Do approvals take real time?
No. Async batch in your inbox. No calls.
Can I bring my own niche idea, or do you pick?
Either. We'll validate yours or shortlist three.
Niche Authority
One slot per niche per geo
In 90 days, your agency owns its niche: in search results, AI answers, and industry shortlists. Walk away at the day-45 checkpoint and keep every asset we built.
Need more than authority? Lead Generation adds outbound (LinkedIn, cold email, intent-triggered sequences) to turn your authority into pipeline.
Common questions.
Can I talk to you before committing
You can. Book a call through the contact page.
What if I pay and my niche is already taken?
Full refund within 24 hours. We'd offer you the nearest available niche, and most buyers take it. Two agencies never compete on the same niche while we're building.
What does 'AI citation' actually mean, and what does the guarantee cover?
When someone asks ChatGPT, Perplexity, or Claude 'best fintech dev agency,' we make sure your agency name appears in that answer, in connection with the niche, not as a passing mention in an unrelated list. We optimize your content and structured data so LLMs reference you as an authority. The guarantee covers the specific niche query we agree on at kickoff, documented in your engagement brief. We send before/after screenshots monthly. If the citation hasn't landed by day 90, the next month of delivery runs at no charge, same scope, same cadence. Every asset we built is yours either way.
Do we need to provide content or subject matter expertise?
We collect information on your offer and expertise upfront. We handle research, writing, optimization, and publishing. Your team reviews for technical accuracy.
What if we already have a blog and some SEO in place?
Good. We build on what you have. The week-one audit identifies gaps and overlaps. We don't throw away existing work. We deepen it in one niche.
Will the price change?
$3,500/mo is the current rate. Prices increase as niche slots fill. Your rate stays locked for the duration of your engagement.
Can we cancel before 3 months?
Yes. Billing is monthly. The day-45 checkpoint is built for this: if you're not seeing traction, we adjust scope or you cancel before month 3 invoices and walk with everything built so far. No penalty, no lock-in beyond the months already delivered.
One agency per niche. What counts as a niche?
Typically a vertical + geography + size combination. 'Fintech' is too broad. 'Fintech, UK, mid-market to enterprise' is a niche. We define this precisely during onboarding.
Your competitor is one article away from owning the niche you should have claimed.
One agency per niche per geography. Once the slot is taken, it's gone.
Or email Peter directly at peter@100signals.com