Predictable pipeline. Bigger deals. Higher rates.
Your team is rebuilding pricing, figuring out AI delivery, trying to launch a product, all at once. Pipeline can't wait for that to be solved. We run it in the background while you focus on the transformation that actually needs your attention.
In 90 days: 200-500 accounts mapped, outbound running, and prospects who already recognize your agency before your email lands.
Day 7 accounts loaded & ads running · Day 30 outbound in motion
Unpredictable pipeline is the most expensive problem in your agency.
It's not the missed deal. It's everything downstream. The quarter you over-hired because Q2 was strong, then scrambled in Q3. The $300K engagement you priced at $180K because you needed the cash flow. The enterprise prospect who went with a competitor because they'd never heard of you.
Heard on discovery calls this quarter
"We ran outbound for six months. 1% reply rate, zero meetings."
"Our SEO agency drives impressions, but no clicks for the keywords we target."
"We have a marketing team but they're swamped with other things."
Predictable pipeline doesn't just grow revenue. It lets you say no to bad-fit clients, hire ahead of demand, and raise your rates.
Authority and outbound. Same account list. Same week.
Not two vendors stitched together. One system, one account list, running in parallel from week one. Everything in Brand Visibility is included, plus the outbound engine that fires against the same 200 to 500 accounts.
Authority Layer
- Niche validation report
- Quick wins audit (existing pages optimized)
- 30 authority articles
- 6 niche landing pages
- 10+ backlinks and brand mentions
- Press release distribution
- AI citation optimization
- Technical SEO audit + fixes
Outbound Layer
- 200–500 account map (curated, not purchased)
- 5–8 email sequences
- 30 LinkedIn posts (ghostwritten)
- 10 thought leader ads
- 3-6 short-form video scripts (you record)
- Intent-triggered outreach
- Monthly performance report
Week one, you're shipping. Month six, you're closing.
Niche locked. List built. Ads running.
Niche validated by day 5, 200 to 500 target accounts loaded by day 7, LinkedIn ads active against them, first article live. No two-week onboarding.
Four channels pressuring the list.
Articles ranking. AI citations landing. LinkedIn ads in your target accounts' feeds weekly. Founder posts building recognition. Every target account has seen you from four directions before a cold email arrives.
First 100 accounts in sequence. First meetings.
Outbound reaches the first 100 vetted accounts who've already seen your content. Intent triggers fire. First replies, first meetings.
First inbound arrives.
Someone finds you without being chased. Both channels now feed the same pipeline.
First deal closes. Pipeline runs itself.
New business from a channel that didn't exist six months ago. Cost per conversation keeps dropping.
Niche owned.
How accounts become conversations.
Most agencies hire a BDR, buy a list, and blast cold emails. Sub-1% reply rates. The emails land in inboxes of people who've never heard of them.
When prospects already recognize your agency (from LinkedIn, content, AI citations), reply rates jump to 5-10%. That's the difference between 10,000 emails for 5 meetings and 500 emails for the same result.
→ 10–20x more replies when prospects recognize the sender
One specialized partner vs. four new hires.
Not "outsource vs. in-house." It's "expand headcount by 4–5 people vs. add one integrated system."
Specialized for your niche
Integrated with your existing team
Ships in weeks, not quarters
No hiring. No ramp. No risk.
45-day checkpoint: adjust or walk with everything built.
One agency per niche per geography.
Once your niche is claimed, your direct competitors can't hire us. The authority we build for you isn't shared. The outbound targets your specific accounts. The position is yours alone.
"The fact that you won't take my competitor is actually useful."
LLM Citation Guarantee
AI cites your agency in 90 days, or we extend at our cost.
45-Day Checkpoint
Adjust scope or walk with everything built. No penalty.
You Own Everything
Every article, page, sequence, account map, and playbook. Yours.
Honest about who this is for.
Right for you if
- + You have a niche offering, or you're ready to lock one in.
- + You want inbound and outbound running together, not two vendors stitched.
- + You have capacity to take on 2-4 new clients in the next 6 months.
- + You're already spending $5-20K/mo on marketing that isn't producing pipeline.
Not right for you if
- − You don't have clear positioning yet. Start with Brand Visibility ($3K/mo).
- − You only want outbound cold email. Hire an SDR shop.
- − You need a single campaign, not a system.
- − You can't take on more work right now.
Lead Generation
Predictable pipeline in your niche. We map the market, build authority, and run outbound until prospects come to you. Day-45 checkpoint: stay or leave with everything.
Strategic Pivot
Full repositioning across 2–3 verticals. Strategy, execution, pipeline, built and running in 6 months.
Common questions.
How is this different from a lead gen agency?
Lead gen agencies send cold emails to strangers. We run authority, LinkedIn ads, AI citations, and outbound against the same 200 to 500 accounts, coordinated from week one. By the time outbound hits, prospects have seen you from four directions. Reply rates at 5 to 10% instead of sub-1%.
What does '200-500 accounts' mean?
We map your niche and identify the specific companies most likely to buy from you, based on vertical fit, size, tech stack, and intent signals. Not a purchased list. A curated account map.
How much time does our team need to invest?
Roughly 2 hours per month from a founder or senior team member. We handle strategy, content, outbound, and optimization. Your team reviews for accuracy and handles qualified conversations.
What happens after the 3-5 month engagement?
You keep everything: every sequence, account map, content calendar, and operational playbook. The system is built. Retainer is $4,500/mo, less than System because you're compounding, not building from scratch. Or take it in-house. Either way, it's yours.
Can we start with Brand Visibility and upgrade later?
Yes, and many do. Brand Visibility builds the authority foundation. Lead Generation layers outbound on top. The authority you've already built makes every email more effective.
What if we already have an outbound team?
Good. We integrate with them. We provide the niche positioning, content, and account intelligence that makes their outbound dramatically more effective. We're not replacing your SDR. We're arming them.
Do you guarantee a specific number of meetings?
No. Anyone who does is either lying or sending you unqualified junk. We guarantee the system: authority content live, AI citations, outbound sequences running, intent triggers active. The 45-day checkpoint catches misalignment early.
Why is Overhaul $15K/mo?
If you're repositioning the entire firm (not just building pipeline in an existing niche), that's what Overhaul is for. Multi-vertical rebuild, sales enablement, the works. Most agencies don't need it.
Your next quarter doesn't have to start from zero.
You're already spending on Clutch, a BDR, maybe Google Ads. This isn't a new expense. It's a smarter allocation of what you're already burning. 30 minutes to find out if it fits.
Book a callOr email Peter directly at [email protected]
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