Stop emailing strangers.
Predictable pipeline from one niche. We make your buyers recognize you first, then outbound lands on a warm list: one vertical, 200 to 500 target accounts, four channels working it from week one.
Day 7 accounts loaded & ads running · Day 30 outbound in motion
Unpredictable pipeline is the most expensive problem in your agency.
It's not the missed deal. It's everything downstream. The quarter you over-hired because Q2 was strong, then scrambled in Q3. The $300K engagement you priced at $180K because you needed the cash flow. The enterprise prospect who went with a competitor because they'd never heard of you.
Heard on discovery calls this quarter
"We ran outbound for six months. 1% reply rate, zero meetings."
"Our SEO agency drives impressions, but no clicks for the keywords we target."
"We have a marketing team but they're swamped with other things."
Predictable pipeline doesn't just grow revenue. It lets you say no to bad-fit clients, hire ahead of demand, and raise your rates.
How accounts become conversations.
Most agencies hire a BDR, buy a list, and blast cold emails. Sub-1% reply rates. The emails land in inboxes of people who've never heard of them.
When prospects already recognize your agency (from LinkedIn, content, AI citations), reply rates jump to 5-10%. That's the difference between 10,000 emails for 5 meetings and 500 emails for the same result.
→ 5–10x more replies when prospects recognize the sender
Authority and outbound. Same account list. Same week.
Not two vendors running separately. One system, one account list, in parallel from week one. Everything in Niche Authority is included, plus the outbound engine that fires against the same 200 to 500 accounts, reaching the actual humans who sign: the CTO, the VP Engineering, the head of platform.
Authority Layer
- Niche validation report
- Quick wins audit (existing pages optimized)
- 30 authority articles
- 5 niche landing pages
- 10+ backlinks and brand mentions
- Press release distribution
- AI citation optimization
- Technical SEO audit + fixes
- Niche Proof Map · one page · what shipped, organized by what it proves to the next buyer
Outbound Layer
- 200–500 account map (curated, not purchased)
- 6 email sequences
- 30 LinkedIn posts (ghostwritten)
- 10 thought leader ads
- 3-6 short-form video scripts (you record)
- Monthly performance report
Week one, you're shipping. Month six, you're closing.
30 minutes a week from you: async approvals, no status calls, you take meetings and close deals.
Niche locked. List built. Ads running.
Niche validated by day 5, 200 to 500 target accounts loaded by day 7, LinkedIn ads active against them, first article live. No two-week onboarding.
Four channels pressuring the list.
Articles ranking. AI citations landing. LinkedIn ads in your target accounts' feeds weekly. Founder posts building recognition. Every target account has seen you from four directions before a cold email arrives.
First 100 accounts in sequence. First meetings.
Outbound reaches the first 100 vetted accounts who've already seen your content. Intent triggers fire. First replies, first meetings.
First inbound arrives.
Someone finds you without being chased. Both channels now feed the same pipeline.
The channel exists and is compounding.
New business from a channel that didn't exist six months ago. Cost per conversation keeps dropping.
The vertical's buyer set recognizes the name.
One specialized partner vs. four new hires.
Not "outsource vs. in-house." It's "expand headcount by 4–5 people vs. add one integrated system."
Specialized for your niche
Integrated with your existing team
Ships in weeks, not quarters
No hiring. No ramp. A 45-day exit if it's not working.
Early checkpoint: adjust scope or walk with everything built.
From a client
"He delivered well beyond what I'd expected."
Fred Joye
Co-founder, Arcanys & Arcanys Ventures
"I didn't really pick Peter over a shortlist of other agencies. I'd subscribed to the 100Signals newsletter and got the sense he genuinely understood the market we operate in, so I thought there was a good basis to work together. When we then spoke, what stood out was how professional and organized he was, and that turned the hunch into an engagement.
I originally brought him in to generate leads for Arcanys. What actually happened was more interesting. Very quickly we ended up building an outreach pipeline for Arcanys Ventures, our investment arm, and that pipeline landed us an investment early on. He also put the entire outreach and reporting process in place in HubSpot, which has been genuinely valuable for measuring our efforts and knowing where things stand at any point.
If you asked me when I'd call Peter specifically, it's when you need someone who can stand up a real outreach engine rather than just fire off a few emails, and give you the reporting to actually see what's working. That's where he delivered well beyond what I'd expected. It's been a real pleasure working with him, and I'd happily do so again."
Once your niche is claimed, your direct competitors can't hire us. The authority we build for you isn't shared. The outbound targets your specific accounts. The position is yours alone.
"The fact that you won't take my competitor is actually useful."
LLM Citation Guarantee
If the agreed niche query does not name your agency in ChatGPT, Perplexity, or Claude within 90 days, the next month is on us.
45-Day Checkpoint
Adjust scope or walk with everything built. No penalty.
You Own Everything
Every article, page, sequence, account map, and playbook. Yours.
Honest about who this is for.
Right for you if
- + You have a niche offering, or you're ready to lock one in.
- + You want inbound and outbound running together, not two vendors stitched.
- + You have capacity to take on 2-4 new clients in the next 6 months.
- + You're already spending $5-20K/mo on marketing that isn't producing pipeline.
Not right for you if
- − Under 100 people or under $10M revenue: start with Niche Authority, not Lead Generation.
- − You don't have clear positioning yet. Start with Niche Authority ($4,500/mo).
- − You only want outbound cold email. Hire an SDR shop.
- − You need a single campaign, not a system.
- − You can't take on more work right now.
The 45-day checkpoint
At day 45 we sit down with what we said would be true and what is. If the niche is wrong, we pivot. If the work isn't landing, we adjust. If you want out, you walk with everything built so far.
Lead Generation
Predictable pipeline in your niche. We map the market, build authority, and run outbound until prospects come to you. Day-45 checkpoint: stay or leave with everything.
Strategic Pivot
Full repositioning across two or three verticals. Final scope and duration set in a scoping call.
Lead Generation is application-only. We run two concurrent engagements, never more: the coordination across four channels is the product, and it doesn't survive being spread thin. If a slot isn't open, we'll tell you when one is.
Coming from Niche Authority?
Already running Niche Authority? Add the outbound engine for $6,000/mo × 4 months ($24,000). Your authority assets are already built, so the upgrade covers outbound, account mapping, and founder visibility, not a second from-scratch build.
Predictable pipeline. Bigger deals. Higher rates.
Common questions.
How is this different from a lead gen agency?
Lead gen agencies send cold emails to strangers. We run authority, LinkedIn ads, AI citations, and outbound against the same 200 to 500 accounts, coordinated from week one. By the time outbound hits, prospects have seen you from four directions. Reply rates at 5 to 10% instead of sub-1%.
What does '200-500 accounts' mean?
We map your niche and identify the specific companies most likely to buy from you, based on vertical fit, size, tech stack, and intent signals. Not a purchased list. A curated account map.
How much time does our team need to invest?
Roughly 2 hours per month from a founder or senior team member. We handle strategy, content, outbound, and optimization. Your team reviews for accuracy and handles qualified conversations.
What happens after the 4-month engagement?
You keep everything: every sequence, account map, content calendar, and playbook. The system is built. Retainer is $5,000/mo, less than Pipeline because you're compounding, not building from scratch. Or take it in-house. Either way, it's yours.
Can we start with Niche Authority and upgrade later?
Yes, and many do. Niche Authority builds the authority foundation. Lead Generation layers outbound on top. The authority you've already built makes every email more effective.
What if we already have an outbound team?
Good. We integrate with them. We provide the niche positioning, content, and account intelligence that makes their outbound dramatically more effective. We're not replacing your SDR. We're arming them.
Do you guarantee a specific number of meetings?
No. Anyone who does is either lying or sending you unqualified junk. We guarantee the system: authority content live, AI citations, outbound sequences running, intent triggers active. The 45-day checkpoint catches misalignment early.
Why is Overhaul $15K/mo?
Because it's a full repositioning across two or three verticals, not pipeline in one niche. Most agencies do not need it. If you're preparing for a sale, succession, or a real pivot, we'll talk.
Your next quarter doesn't have to start from zero.
You're already spending on Clutch, a BDR, maybe Google Ads. This isn't a new expense. It's a smarter allocation of what you're already burning. 30 minutes to find out if it fits.
Before you apply, we'll introduce you directly to past clients: CEOs and CROs at 300-500 person firms. Ask them anything.
Book a callOr email Peter: peter@100signals.com
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