Your agency does great work. The market has no idea.
Most dev agencies are invisible where their buyers are looking: AI assistants, search, LinkedIn. We make you the obvious choice in one niche. In 90 days, you go from "who?" to pipeline.
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What 100Signals is
100Signals is the demand generation agency for software development firms. We coordinate niche authority, AI visibility, and outbound in one 90-day program, so one agency owns one segment per geography. You rank for the terms that drive procurement. AI cites you before the first email. Outbound books meetings with buyers who already know your name.
Sound familiar?
Now
With 100Signals
Your team publishes content but it doesn't rank for the terms that actually drive procurement decisions.
You publish the article. Procurement teams reference it.
Your outbound gets replies, but not from the $200K+ accounts you actually want.
Your name is familiar before the first email lands.
Your marketing works, but it's generalist. It doesn't compound. Every quarter starts from roughly the same baseline.
Every article, citation, and backlink you earned last month is still working this month. The baseline goes up.
You're rebuilding your delivery model, figuring out pricing, trying to launch a product, and pipeline still depends on referrals and your personal network.
The system booked 3 meetings while you were negotiating a contract extension.
Prospects ask ChatGPT or Perplexity who does [your niche]. Your agency isn't in the answer.
When an LLM gets asked, your name is the answer.
Your team is good. Your marketing isn't broken. It's spread too thin. Niche dominance is a specialist job. That's what we do.
Reply rates ranged from 1% to 20%.
The variable was always the same.
300+ outbound campaigns for dev agencies. When prospects recognized the sender (from LinkedIn, search, AI recommendations), replies came. When they didn't, nothing worked.
→ 10–20x more replies when prospects recognize the sender
Four channels. One account list. All running by week one.
Outbound, LinkedIn ads, authority, and AI citations do not run one at a time. They run against the same 200 to 500 accounts, from the same week.
Week 1: Niche locked. List built. Work shipped.
Not a brainstorm, not a six-week onboarding. 30 verticals analyzed against your track record and demand signals, niche picked by day 5, 200 to 500 target accounts loaded, first content live, LinkedIn ads active against the list. The work starts the day we're hired.
Weeks 2–8: Four channels pressuring the same list.
Authority content ranking. AI assistants citing your agency. LinkedIn ads hitting the list daily. Founder posts building recognition. Every touchpoint pointed at the same 200 to 500 accounts, so prospects feel you coming from four sides at once.
Weeks 6–12: Outbound lands on a warm list.
1,000 to 5,000 contacts across the account list. Intent-based outreach fires when accounts show buying signals. By now, prospects have seen your content, your ads, and your name in AI answers. Reply rates at 10 to 20%, not the cold email floor of 0.5%.
Month 4+: The system compounds.
Authority deepens every month. Articles rank higher, AI citations grow, brand recognition strengthens. Outbound sequences sharpen with data. The cost to maintain is a fraction of the cost to build. This is where the ROI curve bends.
One agency per niche per geography.
Once your niche is claimed, your direct competitors can't hire us. You're not buying a service. You're claiming a position.
Start on day one
While most agencies schedule the kickoff, we ship the first month.
No discovery questionnaire. No six-week onboarding. The work starts the day we're hired.
Most agencies are still scoping at day 30. We've already shipped the first month of work.
Authority compounds. Outbound delivers fast. The system does both.
Authority alone
Compounds like inbound. Slow start, exponential growth over time. Content ranks, AI citations build, credibility deepens.
Outbound alone
Linear. Fast first impact, but doesn't scale. Every email sent to a stranger starts from zero recognition.
System: both together
Quick pipeline from outbound on day one. Compounding authority that makes every email, ad, and touchpoint more effective over time.
Why we're called 100Signals
Most agencies start researching when they land a client. We never stop.
Over 100 signals monitored constantly, across the economy, the market, every niche we track, every account on our clients' target lists, and the specific people inside them.
When a Series B closes in your niche, we know on Tuesday. When a CTO changes jobs at a target account, we know the same day. When a new AI citation pattern shifts for a category, we see it before the surge.
Data doesn't promise results. It skews the odds.
Five layers tracked
Economy
Budget cuts, rate shifts, hiring freezes
Market
M&A, funding rounds, new entrants
Niche
Pricing shifts, regulation, content gaps
Account
CTO changes, product launches, tech moves
Contact
Job changes, LinkedIn activity, engagement
Always on. Not when you sign. Always.
Built and ran marketing inside dev agencies. Learned what actually predicts reply rates. Built a system around it.
Peter Korpak
Ex-Credit Suisse · Ex-Head of Marketing, Brainhub
"I now build the system I wished I had from the start."
No 100-slide decks. No strategy documents gathering dust. Every dollar produces an asset you use next week: content that ranks, a sequence that gets replies, a landing page that converts.
Why focus matters
"Tech B2B" is not "software dev agencies."
Every marketing agency says they know tech. Almost none have run marketing inside one.
AI consulting is not AI SaaS. Staff augmentation is not specialized software services. Design studios are not dev shops. A marketer who missed the difference is a marketer you're paying to learn your niche on the job.
This is the only space we serve. Boring answer. Correct answer.
Get the monthly market report.
Niche opportunities, positioning signals, market shifts. One email per month. Free.
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Market intelligence
520 agencies say they do FinTech. AI cites 8 of them.
In every segment we track, less than 5% of agencies get cited by AI. The rest compete on price. The gap between "known" and "invisible" is widening, and the agencies claiming positions now are locking everyone else out.
Healthcare
340+ agencies
12 cited
3.5%
FinTech
520+ agencies
8 cited
1.5%
EdTech
180+ agencies
14 cited
7.8%
Supply Chain
90+ agencies
6 cited
6.7%
InsurTech
150+ agencies
3 cited
2.0%
Manufacturing
70+ agencies
5 cited
7.1%
Data from 100Signals database. Updated weekly.
Want to see where your agency stands?
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You're probably wondering
What if I pick the wrong niche?
The niche is locked in week one, not weeks one through two. We analyze 30 verticals against your track record, competitive density, and demand signals, pick the one, and start shipping content and ads against it the same week. The real validation comes in the 90 days after: real content ranking, real AI citations, real outbound replies. The market tells you if the niche works. Not a research report.
What happens if I stop after 3 months?
You keep everything. Every article, every landing page, every connection, every operational blueprint. No lock-in. We have to earn the retainer.
Do you work with my competitors?
One agency per niche per geography. Period. While you're our client, your direct competitors can't hire us. The exclusivity is structural, not a marketing line.
Which one fits you?
Four situations. Four answers. Pick yours.
“I just want to see where I stand.”
“I'm not sure which niche to pick.”
Brand Visibility × 2–3
Run Authority on two or three niches in parallel. The market picks the winner. Every dollar produces assets you keep, regardless.
See how validation works →“I need to get found in the niche.”
Brand Visibility
Rankings, AI citations, founder LinkedIn. In 90 days, every buyer who checks on you finds a coherent niche expert.
See Brand Visibility →“I've picked the niche. I need pipeline.”
Lead Generation
Niche mapped, 200–500 accounts targeted, outbound running, authority compounding underneath it.
See Lead Generation →“I'm repositioning the whole firm.”
Strategic Pivot
Bigger scope, longer runway, deeper calls. Multi-vertical rebuild with monthly founder strategy sessions.
Discuss your situation →Find out if your buyers can find you.
30 minutes. Your niche, your competitive density, whether there's room for one more agency at the top. No pitch deck. Straight answer.
Book a callOr just ask me anything: [email protected]