About 100Signals

Market intelligence for software agencies

100Signals provides actionable market insights, competitive landscape analysis, and buying intent signals data, helping software development agencies find ICP clients and make data-driven strategic decisions.

Trying to fix what's broken in the industry

We directly tackle the most nagging challenges of software development agencies:

• Ineffective lead generation strategies

• Low diversification of lead sources

• Poor or nonexistent positioning

• Lack of differentiation

• Vague messaging

• Weak offers

Using data-first approach

• Delivering tailored research and insights

• Helping you build demand generation systems

• Benchmarking against competitors to keep you ahead

• Uncovering untapped lead sources to expand your reach

• Refining your unique value proposition to help you stand out

• Identifying high-intent opportunities for a quick pipeline impact

Meet the founder

Hi, I’m Peter, the founder and Chief Analyst at 100Signals.

In January 2024, I founded 100Signals to use my past experience and expertise to provide top-tier market intelligence for software development agencies.

Here’s a bit about my background:

• From 2020 to 2024, I served as Head of Marketing at Brainhub, recognized in the FT 1000 Europe’s Fastest-Growing Companies in 2021 and 2022. I led effective demand and lead generation initiatives, driving substantial revenue growth through inbound and ABM/outbound strategies.

• From 2017 to 2020, I was a freelance growth consultant, specializing in performance marketing, content, and SEO for software and digital marketing agencies. I helped 10+ agencies improve their client acquisition performance.

• Before that, I was a market research analyst at Aviva Investors and Credit Suisse, where I analyzed economic and financial data to predict trends and forecast market behaviour.

Today, I lead 100Signals with support from two experienced analysts / lead generation specialists. We operate remotely from Poland, Spain, and the US.

If you have any questions or want to learn more about how we can help, feel free to reach out.

Cheers,